If your profile is designed right, your content will resonate and magnetically attract the right people to your account. It is similar to the same way people walk through a mall enter a store and look around to decide whether to stay and shop. People choose to follow you on Instagram based on your profile design and content. They may then send you Bitcoin Email Leads messages, share your posts, watch your IGTV videos and buy your products. Read: Instagram Advertising with design in 2020 When someone sees your profile for the first time, can they understand in 3 seconds what your business is about? Or do you have a mix of 20 different things that confuse people and leave them wondering why they should pay attention to you? For example, do you mix personal and business posts on the same profile? While this may work for some businesses, we recommend qualifying your personal posts by asking yourself if the post fits and represents the company and brand message.

You'll present a clear message when the elements (text, bio, colors, fonts, images, etc.) of your profile quickly suggest what your business does and what it stands for. People don't start businesses for no reason. Most entrepreneurs are passionate about something, so they started a business to help a specific group of people do a specific thing. There is a deep message behind what they do. If you're having trouble discovering the essence of your brand, pretend you're having a cup of tea with a dear friend. You tell that friend why you started your business – why you do what you do. Once you've defined your essential brand statement, the ultimate passion and energy behind what you do, you can apply that knowledge to everything you do. In fact, baring the essence of your soul is easier for people who have a service-based business because they want to help someone and usually know who that customer is. Read: How to advertise on Instagram (50 ways to promote posts) Font selection One of the key considerations when choosing fonts is readability.