Bottom Of The Funnel Decision Conversion Stage

Profit growth Better search engine rankings and marketing investments help brands grow their lead base; in turn, an optimized site increases the number of conversions, which leads to a significant increase in profits. Connect the service "SEO | Website promotion» from ADINDEX → What are the stages of a conversion funnel? What tactics are recommended to be used at each stage? The eCommerce sales funnel consists of four stages, each of which reflects a certain period of the buyer's journey: Brand awareness and recognition is at the top of the sales funnel. Interest in the brand and considering the purchase is the middle.

Decision making and the conversion stage are at the bottom of the funnel. The stage of retaining the buyer and increasing his loyalty is the post-sale or post-funnel phase. For each of these stages, there are several tactics that can be used to successfully move potential buyers to the very Special Database bottom of the funnel. Top of the sales funnel: the Special Database stage of acquaintance and brand recognition funnel-sales-awareness jpg awareness, familiarity At this stage, users get to know your brand and what it has to offer. They found your business through one (or more) of a variety of channels, including online advertising, word of mouth, social media posts, backlinks, and more.

Surely they have their own pain points and problems that they need to solve. At this stage, they are trying to see if your business can help them solve these problems. That’s why at this stage of the funnel, it’s critical for you to clearly communicate what your business is about, as well as provide resources and content that will help users learn more about you. At this stage of the buyer's journey and sales funnel, you should focus on the following types of content in order to give users as much information as possible about your brand: Webinars; Blog articles; Guides; Video.